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Introduction The lunched of Amazoncom in July of 1995 was the creation of a new and bold way of doing business on the Internet Amazoncom forced the traditional physical world brick and mortar retailer in the book industry to change the way they target the industrys consumers and then epitomized Business-2-Consumer e-retailing Although Amazoncom started as an online bookstore according to eRetailNews 2000-11 ISSN 1529-2959 they have since spread its wings into other industries such as music DVD toys videos etc Subsequently this has created a multitude of direct competitors for Amazoncom in several different industries As Amazoncom continues to grow and create new alliances with other industrys leaders the competition for global online market share grows intensively As a result Barnes and Nobles online store barnesandnoblescom is now the leader in online book e-retailing In this section of the paper titled Amazoncom I will discuss Amazoncom SWOT analysis based on a report conducted by eRetailNews The Internet Retailing Report titled New vs Old The battle between traditional retail and dotcoms eRetailNews 2000-11 ISSN 159-2959 Additionally I will discuss Amazoncom marketing and business strategies the trends and forces in the online business-2-consumers industries Amazoncom technology and financial information Amazoncom SWOT Analysis according to eRetailNews The Internet Retailing Report 2000 - 11 ISSN 1529-2959 Titled New vs Old The battle between traditional retail and dotcoms - Mini eRetail Scorecard Strengths Well established web brand Loyal customers base of over 12million shoppers Distribution facilities to handle growth and fulfillment Leader in use of technology to delivery targeted content Excellent offline customer service Building international presence in markets outside of the USA Has moved away form being a low price supplier of books toward a focus on delivering outstanding service at a price Weaknesses Amazoncom brand has been diluted by entering a wide number of product segments increasing competition Need to restructure business to drive toward profitability has meant upward pressure on prices No offline
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