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ADVERTISING ON CHILDREN In todays world advertising is becoming more widespread Its role is to increase market share and educate consumers about the new products There are many ways of advertising which are television radio national press local newspapers magazines cinemas and the most important one billboards Nowadays advertisers are likely to use billboards which are positioned near schools Because in the past advertising seems to be a part of an adults world however recently advertisers have realized that children would become the most influenced group by advertising This opinion also came up in producers minds so that they started producing childrenswear and foods besides toys and games As a result of this as Anita Holmes says Marketing and advertising to children is on the rise Conover Thus whole new advertising strategy was developed to attract young children into being young consumers Children are a Godsend to advertising which means children give a new life and potentiality to advertisers and marketers in order to create new advertisements and product Probably the most important reason why marketers and advertisers give more importance to children would be young peoples spending power According to the Consumer Unions report elementary-age school children spend around 15 billion 11 billion of which goes for products from toys and games to food and clothes also elementary-age children influence 160 billion spending controlled by their parents- for cereals shampoos and even cars Add to this teenagers spend 57 billion of their own money every year and 36 billion of their families money Conover Also the Consumers Union expect that the children market will increase from 57 million to 60 million or more than that by 2005 Since 1989 learning materials such as teaching videos and soft drinks or snacks have been coming on TV as advertisements But as stated
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