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TABLE OF CONTENTS 1 INTRODUCTION TO COMMUNICATION2 2 CASE STUDY 1 REJECTED PLANS5 21 BRIEF SUMMARY5 22 COMMUNICATION BARRIERS IN THE CONVERSATION BETWEEN BOB AND PETERSON6 23 EXAMPLES OF EFFECTIVE BEHAVIOR BY ELLEN8 3 CASE 2ALLIED INDUSTRIES9 31 BRIEF SUMMARY9 32 WHAT WAS THE CAUSE OF THE COMMUNICATION BREAKDOWN BETWEEN THE CUSTOMER AND SYLVIA9 33 GIVE SOME EXAMPLES OF EFFECTIVE COMMUNICATION BEHAVIOR BY MARVIN WHEN HE WAS DEALING WITH SYLVIA10 34 GIVE SOME EXAMPLES OF EFFECTIVE BEHAVIOR BY MARVIN IN DEALING WITH THE CUSTOMER11 1 INTRODUCTION TO COMMUNICATION Communication is one of the most important and at the same time one of the most difficult things in our everyday life -in all its aspects We communicate -or at least we try to- every single second -consciously or not- not only with other people but with the entire environment as well And of course communication is not a privilege of humans As Marc Hauser puts it Nothing would work in the absence of communication Flowers must communicate with bees in order for pollination to be successfulComputer programmers must design software to communicate with their hardware The dictionary defines communication -from now on we shall refer to communication among humans- as a process by which information is exchanged between individuals through a common system of symbols signs or behaviors Therefore the basic components of communication are the sender the message and the receiver The sender transmits the message the message triggers a response from the receiver the receiver notices and attaches some meaning to the message For the message to be transmitted there has be some channel often called medium which is the method used to deliver the message Additionally a code system is necessary both the sender and the receiver must know the codes used Noise is another very important factor that affects communication it refers to anything that interferes -negatively- with the exchange of the message We
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