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Relationship Banking 1 Assignment Project Erica Van Dyk For Mike Planche BMFS 101 December 61999 Great X-pectations Generation-X is seen by the financial world as a trough between the Baby Boomer and Echo generations They are defined in many distinct ways some classify a generation X-er as anyone born after 1960 between 1960 and 1966 and between 1968 and 1982 and account for 26 of the Canadian population or 76 million potential clients Whatever the case may be this generation is the biggest and most homogeneous demographic group of all time The terrible preconceived notions of this group as being aimless drifting demoralized marginalized poor and disloyal has led to the friendlier label the Nexus generation Which means connection bridge or link not a trough between baby boomer and echo generations Although Nexus is now a friendlier sounding title their predecessors the Baby Boomers still look down upon them and cannot get used to their strange social conduct extreme sports body piercing weird tattoos and weirder music Some of these baby boomers are even bankers This generations main concern with banks and bankers is just as the above stated They are looked at as immoral which leads bankers to believe they wouldnt be friendly customers and seen as poor which leads bankers to believe that they have no money to invest for the bank to make a profit Due to this lack of respect and poor customer service many X-ers are refusing help from the bank Todays bankers should lose some of these harsh judgements of generation-X and pay more attention to this demographic segment We know that this segment accounts for 76 million potential clients but some bankers dont realize that that equals 104 billion dollars in after tax purchasing power per year for an approximate left over life span of thirty to
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