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Objectives About Harrahs Harrahs Hotel Casino is an exciting entertainment destination in the heart of the Las Vegas Strip offering its customers first class hotel accommodations gaming entertainment and promotions With so many hotels and casinos in the Las Vegas valley one must determine its goals and vision to guarantee that it stands out from the competition offering its customers unprecedented service while providing unique incentives for its employees Mission statement A companys vision is a general statement of its intended direction that evokes emotional feelings in organization members Dessler 2003 The mission statement determines the type of business it will be by setting the purpose for the company and provides the management direction and vision This statement broadly outlines the organizations future course and serves to communicate who they are what they do and where theyre headed Id Our mission statement is to provide the best service to our shareholders customers and employees by building the reputation needed to be the leading casino in Las Vegas Our vision Our vision for Harrahs is to be the most recognized casino on the Las Vegas strip We will keep the atmosphere fun and exiting to ensure that every customer leaves satisfied and every customer will anticipate returning Harrahs will not only be known for the best gaming but for other venues such as restaurants clubs and shows We will ensure our customers find the same courtesy treatment and service from our sister properties as they receive from the Las Vegas property Harrahs will offer incentives to employees to downsize employee turnover We will offer the highest quality of technology Strategic Goals Brand Name Recognition Over the next five years Harrahs would like to be recognized as one of the leading casinos on the Las Vegas Strip It is our goal to become the standout brand name of casinos like Kleenex is to facial tissue or A-1 is to steak sauce We would like to
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