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INGVAR KAMPRAD AS ENTREPRENEURIAL BUSINESSMAN Ingvar Kamprads entrepreneurial nature emerges both in invention and innovation He can be considered as a psychologist designer and a businessman Kamprad has created a new approach to perception of buyers He generated the idea of customers equality in shopping The simplicity up-to-date date design and low prices of offering items attracted all classes of society He has not created just a store with furniture but also he tried to meet peoples need by generating a place with freedom of choosing products in relaxing atmosphere His intention was to be a market leader In order to reach this assumption he created his own style in furniture with help of twenty designers employed to provide unique furniture pattern His entrepreneurial nature and self-reliance guided him to prevent the capital of the Ikea business in order to maintain existence of Ikea in the original culture and shape His innovation in opening furniture stores all over the world including developing countries shows to us his strong personality and resolution to take a risk He combined both lateral and vertical thinking in building up his business Despite of the fact that Kamprad was not afraid of taking a great risk he tried to limit all obstacles which could have caused failure by setting up his sample of business in a small way and explore the market for demand His action in approaching success is gradual Kamprad s lateral thinking has emerged in the idea to open stores throughout the world with the same range of furniture in Swedish style As an entrepreneur he organised and design production and he also created a division of labour to promote specialisation and efficiency THE ENTREPRENEURIAL NATURE OF THE IKEA BUSINESS The Ikea business followed by Druckers entrepreneurial conception analysing his seven sources of innovative opportunities 1 The unexpected - There was no prediction the Ikea business would be successful it could be failure
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