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IIntroduction Jason ONeil would like to start up a company called Grounded LLC It proposes to be the Indianapolis International Airports first full-service office center Grounded will operate under the management of Jason and nine client assistants The business will provide a way for travelers to conduct their day-to-day business operations while on the road Grounded offers its customers copy and printing services fax services a conference room and pay per use computer terminals to access the Internet via ISDN and T-1 connections Each office will be equipped with all the amenities business travelers need when they are on the road Gateway PC laptop data port color printer scanner fax machine etc Groundeds market niche will be frequent travelers who need Internet connection to stay in communication with their clients and companies The business has determined it can gain 38 market penetration in the first year of operations equating to 14 238 total clients Sales are anticipated to climb from 45 clients per day in the first month of operations to 70 clients per day in the middle of year three which is deemed to be maturity pg 279 Grounded plans to break even by the beginning of its third year of operations IIIdentification and Analysis of Strategic Issues Strengths Grounded offers a unique service--a full-service office available in an airport Right now there is little competition for the company The only other competitors are stand-alone Internet kiosks with slow connections and premiere airline clubs These two options also lack the customer service that Grounded would provide Airline clubs may have representatives but not as many as Grounded will hire Client assistants are available to answer questions and troubleshoot any computer problems Grounded is also in a high traffic area Eight million passengers pass through Indianapolis International Airport which also has more than 175 daily departures Passengers are bound to notice the signs posted in the food court concourses and the main shopping area fo
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