scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,587
Click and Brick Paper The definition of a click-and-brick organization is it has both an online retail channel as well as a physical retail store The definition of a click and click establishment is it has no physical retail store just an online retail store With the overall world-weariness over click and click companies has now led to the resurgence of brick-and- mortar companies to enlarge their web presence leading to a new incarnation called click-and-brick establishments Online sales of prescription drugs are growing In 2004 174 million people visited online pharmacies all due to low prices convenience less restriction and more selection Despite the popularity of online pharmacies the legitimacy of online drugs is a concern In this paper the writer will compare and contrast a brick and click pharmacy Wal-Mart with a click and click pharmacy wwwpharmacy-onlineca utilizing a marketing SWOTT analysis In any business it is imperative that the business be its own worst critic A SWOTT analysis forces an objective analysis of a companys position in comparison with its competitors and the marketplace Click Click Online click and click pharmacies provide patients with an alternative to the local brick and mortar traditional pharmacy which are organizations that performs their business off-line selling physical products by means of physical agents These e-pharmacy stores are attracting a growing number of patients to their sites However e-pharmacies have generated controversies too Some sites use cyberdoctors others dispense drugs without prescriptions and some allow customers to import prescription medications The following is a SWOTT analysis of wwwpharmacy-onlineca Strengths A companys strengths are its internal resources and capabilities that can be used as a basis for developing a competitive advantage Strong brand names and large selection available Cost advantages sales tax free and duty free no pharmacist dispensing fees Cost savings of not having to build and operate retail store Time saving with no long waits and
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA