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Swen NeumannIntroduction to Modern BusinessLThomas and RCawleyPENGUIN BOOKS LIMITED The aim of this essay is to comment on how over the lastsix years Penguin Books Limited has grown and managed external and internalchanges Sixty one years ago Allen Lane the managing directorof the Bodley Head a British publishing company revolutionised readingwith the introduction of the first ten Penguin paperbacks Today over 600million paperbacks are sold yearly At a time when there was still littleof entertainment paperback books brought reading to the masses Nowadayspaperback books bring reading to the world During the last six years 1990-1996 Penguin Books Limitedwas faced with many environmentalist pressures with a continuous changeinside the company and competitors trying to imitate its successful innovationson both sides of the Atlantic The major achievement in 1990 was the introduction ofa new computer system into several parts of the Company The Credit Controldepartment was the first area and Stock Management Invoicing SystemsWarehousing Distribution and Sales Services followed Now the whole of theCompanys systems are incorporated and networked During this period a new lists including the TwentiethCentury Classics Series complementing the Penguin Classics Arkana the NewAge list and Fantail the mass-market childrens list were introduced Internal change that took place during that year was theclosing down of the Penguin Bookshops that expanded to include 12 shopsduring the last decade leaving just one the specialist Beatrix PotterHouse of the Tailer of Gloucester within the Group This change took placedue to the fact that the Company was conscious that it had to concentrateon the publishing rather than on the retail This decision brought a successful completion of a managementbuy-out of the shops This action also compensated the loss that the Companyfaced in august 1991 when Pearson an international enterprise quoted onthe London Stock Exchange with major media interests including many well-knownnames apart from Penguin such as Longman Pitman Addison Wesley the FinancialTimes Westminster Press Mindscape Thames TV and Madame Tussauds announcedpre-tax profits of Pounds 407m for the first
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