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Word Count: 993
Naciremaland is a land controlled by advertising My newest observation has to do with the marketing of products for women and men My main focus is on the products and advertising that is directed at women I do have some observations about products and ads that are male related but after walking through Eckerds drugstore I realized how little the advertising and marketing is directed at men The only assumption I can make about this is that the majority of shoppers are women The female population does most of the Naciremaland pastime of shopping Immediately upon entering the store I came across the be well products Their logo herbal solutions for total well being appears on each item Next to this display on the same shelf were the State of Mind lotions and bath gels I guess with a name like theirs they didnt feel it was necessary to come up with a logo because there wasnt anything else on the packaging There is another group of products that have this similar approach to advertising The Healing Garden products are lotions and sprays and bath gels that seem to be claiming as these others do that by using their product you can cure whatever it is that ails you With names like enlightening energizing relaxation concentration and revitalizing how can I go wrong Ill be able to fulfill that need to be supermom if I just fragrance myself with these products Directly next to the State of Mind products was a veteran product with a new look Jovan musk has been around for at least 30 years or so They have a new line of perfumes called Individuality There are five different scents that can be personalized to the consumer Water is advertised as cool and clean Air is supposedly a crisp and fresh smell Earth is subtitled with petalsgrass Fire is the fifth one and has a warm and woody fragrance Another veteran
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