scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,765
ClientPCCW ProductNetvigator wwwnetvigatorcom Background Netvigator is an Internet Service Provider ISP by PCCW it has a number of subscription-based services for users who pay an additional charge Target subscribers for such premium services are their broadband subscribers PCCW is developing strategic alliances with potential providers to supply more added value services to its users Current Situation Revenues from the premium services have not met forecasts PCCW is uncertain of the reasons for this failure And would like to understand if it is due to the services they provided are wrong or if there the positioning is inappropriate or the promotional activities should be done in some other ways PCCW is considering new plans to generate stronger revenues Key Issues -Positioning of Netvigator -Competitors of Netvigator -Scope of services of Netvigator -Scope of services of the premium services -Level of customer satisfaction -Difficulties in using Netvigator services and the premium services -New subscribers recruitment strategies -Existing subscribers retaining strategies -Reasons for choosing not choosing the premium services -Promotion campaigns of Netvigator and the Premium services Activities to undertake Several groups of activities are planned for this research Desk Research 1 Online resources To find out the scope of services of Netvigator as well as the competitors of Netvigator and their information online resources should be utilized From the official website of Netvigator and their competitors detail information on their company profile mission statement position scope of services target customer and pricing could be found All these information could lead to better understanding of the client their services and their competitors 2 Agency resources - reels print ads promotional materials To understand the target customers of Netvigator and its positioning previous campaign reels and print ads should be reviewed By analyzing the choice of characters scheme colors music logo design material used and the creative of the reels ads and other materials useful information could be found Market
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA