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Word Count: 940
In the first seminar of the term I was observing how Porters 5 Forces model 5F can be used to analyse the strategic business dynamics of the European ForestryPaper sector in the post 2004 European Union 5F is an analytical framework which allows competitive dynamics to be systematically appraised in assessing existing and future profitability of marketsindustries by analyzing the influence of particular characteristics of each of the five forces2 Diagram below illustrates the forces and the effects of after-presentation discussion coupled with my additional insights Porters 5 Forces applied to the European ForestryPaper sector post 2004 EU Model about here Extracted and adapted from httpwwwquickmbacomstrategyportershtml Given that firms profitability is influenced by the profitability of an industry it is crucial to analyse it I assume that such an audit would follow PESTLE it provides macro-environmental analysis which 5F lacks and SWOT analyses and would be done by a company in order to establish whether or not to enterstay in an industry Such tools are useful providing we recognise their limitations The Forces are difficult to quantify and even if I applied a numerical scale to my analysis above the overall industry score would be subjective and most likely differ from those of other students in the group even though we sat in the same seminar Governments influence although not represented in the model it assumes a perfect market may play an important role in some of the more regulated economies especially in the acceding countries 5F mainly base on the economic situation in the 80s characterised by strong competition and relatively stable market structures and is not able to take into account new business models eg strategic alliances and the dynamics of markets therefore providing only snapshots of situation in todays dynamic industries It focuses on industry as a determinant of companys profitability underestimating firms core competencies as a source of competitive advantage A company wont
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