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Executive Summary Thousands of people travel by air Southwest Airlines provides low-fare air transportation service among 58 cities in the United States Although the industry suffered a major blow from the terrorist attack of September 11th the company is still holding strong while other airline companies are in debt The information was majority gathered and analyzed from the internet sources such as News Week and Wall Street Journal According to the acquired knowledge of Southwest the company maintains steady sales The major success to their continued success is due to their low-cost model and competitors are aware that they cannot match Southwest Airlines low prices therefore by dropping the price even lower Southwest Airlines can force a company to go bankrupt Introduction In 1971 Rollin King and Herb Kelleher started an airline service with one simple notion If you get your passengers to their destinations when they want to get there on time at the lowest possible fares and make darn sure they have a good time doing it people will fly your airline They were right about that Southwest Airline is now a major airline in fact the fourth largest airliner in the United States that is trading under the Symbol LUV on NYSE The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth friendliness individual pride and company spirit It primarily provides short haul high-frequency point-to-point low-fare air transportation service among 58 cities 59 airports in the United States Here are some numbers that will give a brief idea how the company is operating Net income 241 million Total passengers carried 63 million Total RPMs 454 billion Passenger load factor 659 percent Total operating revenue 55 billion The airline industry has been hit hard by the terrorist attack of September 11th There is a 13 insurance raise for the airlines and the government is enforcing fees regarding security problems
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