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The SonyEricsson alliance In 2001 the mobile phone terminal market world was shaken by the announcement of the agreement between two giants of their respective worlds On one side the telecommunication reference Ericsson on the other the entertainment and communications company Sony As the result of the strategic alliance an agreement focused on their respective mobile phone terminals businesses bringing to life a new joint venture aiming to gain consistent market shares during the next five years of operations In this analysis I will start from an introduction of the respective companies overview of their national and managerial culture and a brief overview of the birth join venture finally general overview of merger culture Further on I will use tools taken from Hofstede and Quchi to analyze national culture conditions and strategic management of this alliance 1 Introduction 11 About the partners Ericsson - Background Ericsson a Swedish based company is the world-leading supplier in telecommunications systems with the largest customer base including the worlds top 10 operators The company provides total solutions covering the whole range from systems and applications to mobile phones and other communications tools Ericsson has been active worldwide for over 1 century and today operates in more than 140 countries with 95000 employees based in 24 countries Annual investments in technical development average 15 percent of sales These investments contribute to Ericssons leadership in mobile infrastructure and mobile Internet with nearly twice the size of the closest competitor Four out of every 10 mobile calls are handled by Ericsson equipment Ericsson has a strong focus on RD and has filed 1300 patent applications filed during 2000 Annual Report 2001 Ericsson Sony - Background Founded in 1946 as Tokyo Tsushin Kenkyujo Tokyo Telecommunications Laboratory by Mr Ibuka Sony has become the world-leading manufacturer of audio video games communications and information technology products for personal and professional market Sony has set several standards to the
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