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ABOUT COLOR Marketing psychologists state that a lasting impression is made within ninety seconds and that color accounts for 60 of the acceptance or rejection of an object person place or circumstance Because color impressions are both quick and long lasting decisions about color are a critical factors in success of any visual experience Todays businesses and products exist worldwide Color is the key to communicating without words The human eye can see at least 7000000 colors Some colors generate mass appeal others appeal to higher socioeconomic groups Specific color combinations appeal to women others to men Color has become so integral to marketing that nothing is left to whimsy The right color will generate a positive and powerful response The wrong color can be a costly mistake User Interface Design Color is an indispensable tool for successful interface design Its part of the aesthetics - making a computer-human interface look good but it also plays a far more important role in functionality The right colors will draw the eye to the most important areas They will increase readability and minimize optical fatigue The wrong colors will distract the viewer and lower the level of comprehension We focus on four things simultaneously in all user-interface designs optical effects symbolism aesthetics and technological components Like voodoo color can sway thinking change actions and cause reactions Published by Colorcom Color Voodoo e-books electronic books guide you through the use of color in a concise richly-illustrated color-accurate format Youll discover the real symbolism of color master the logic of color design and profit from successful color communication in everything you do Since the books are in digital format they can be delivered electronically within 24 hours on weekdays if you use the secure transaction credit card system at ColorVoodoocom This series gets you up to speed quickly and confidently Visit the Color Voodoo web site or link directly
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