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GLOBAL ORGANISATION AND RATIONALISATION Chapter IIt is claimed that the increasing influence of extremely large MNEs has provided a threat to the ability to governments to govern Is capitalism becoming disorganised And how might MNEs changing our culture IIThe USA are often accused of economic and cultural imperialism Explain these concepts Is there any connection between them IIIHow does Ritzer relate his theary of McDonaldisation to Webers iron cage of rationality Is velvet cage a more realistic description of our society Chapter I Capitalism is the strive for profit of individualls within a society or economy It is organised and protected by each government DUDEN 1996 Kapitalismus However due to the globalisation process capitalism is rather organised by multinational companies nowadays Governments which also introduced steps to accelerate the globalisation process by liberalising the foreign trade and deregulating the domestic market now have to suffer from the fact that companies no longer produce in western cost intensive countries but rather move production to developing countries where production is far more cheaper The performance of a country however is shown through the Gross Domestic Product which contains factors such as foreign trade balance or unemployment rate For this reason governments are depending on multinational companies and tend to fulfil companies demands to keep them in the country Among governments interventions also technical improvements such as the Internet a drop in transportation costs and the increasing standardisation were major steps towards a growing globalisation BERNARD VON PLATE 2000 Grundelemente der Globalisierung Informationen zur politischen Bildung Globalisierung Multinational enterprises have also a great influence on every culture by getting them to believe that they need special brands food music etc In the past for example fashion and language were characteristic of nearly every culture Today the same fashion is spread all over the world and almost everyone is able to understand and communicate in English The increasing standsarizition
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