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Interactive Television Technology is now innovating new ways to view information Technologies that once existed by themselves are now coming together as one Television communication and computer industries are merging their technologies and the result is interactive television Large corporations are betting that if interactive television is offered to the public at a reasonable price Americans will eat it up However interactive television will not be as lucrative for corporations as many of them think It has a lot of interesting possibilities with a great deal of potential for advertisers But interactive television requires concentration and an intensity level of viewing that most Americans do not have Americans use television as a background while they do other chores or eat dinner They like to watch television in groups not by themselves The problem with interactive television is that it works best with a focused individual viewer without distractions It also requires the user to remain indoors for long periods of time that people dont like to do Human beings are social animals It is this fact that will keep them from being glued to their television sets Clearly these factors will not allow interactive television to overtake the American home So what exactly is interactive television and what does it do Interactive television is the ability literally to interact with the television set just like we do with a home computer on the Internet With the advent of fiber optics and satellite communications the communications industry will be able to transfer megabytes of information in fractions of a second This will allow every American access to the information super highway It also allows others such as advertisers access to them New technologies will be rushing into the market place over the next few years Virtually all signals will be digital analog will be a thing of the past Large corporations like Microsoft and ATT have already capitalized on multimedia and home PCs
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