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Word Count: 917
Humans can be manipulated by many things Music being one of those things how the industry focuses on several tactics and a wide range of human desires to attract appease and control individuals Darwin once said it appears probable that the progenitors of man either the males or females or both sexes before acquiring the power of expressing their mutual love in articulate language endeavoured to charm each other with musical notes and rhythm Darwin 1871 pp 880 Does this mean in-fact that music is a natural tool of persuasion We must first look at the different tactics used to manipulate an individual in a close relationship to understand how these tactics are applied to the music industry andor media in general There are twelve main manipulation tactics used Charm To be alluring or pleasing Reason To talk or argue logically and persuasively Coercion the act of compelling by force of authority Silent Treatment Maintenance of aloof silence toward another as an expression of ones anger or disapproval Debasement To lower in character quality or value degrade Regression Relapse to a less perfect or developed state Responsibility Invocation a calling upon for authority or justification Reciprocity the quality or state of being reciprocal Monetary Reward Of or relating to money Pleasure Induction To give pleasure or enjoyment to gratify Social Comparison The act of comparing or the process of being comparedand Hardball threats lies and violence Ann Arbor Manipulation in close relationship Internet Now if we take a closer look at media we can make several connections between these twelve tactics and the tactics the media uses to attract its clientele Such tactics can be viewed in tabloids how the initially charm you into buying them with a mix of reasoning and hardball tactics by creating stories that seem very real but are definite lies The media uses tactics such as these in many aspects of life politics economics culture or more specifically
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