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10 Introduction Packaging plays an essential role in contemporary society It contributes to production distribution preservation and so on In the chapter one it will explore the function of packaging and its importance in the marketing mix which is essential to understand the reasons why packaging can promotes the brands and makes the products stand out 20 Defining packaging 21 The definition of packaging Stanton Etzel and Walker1994 define a package as the actual container or wrap The Worldnet also gives a functional definition of packaging that packaging is a wrapped or boxed object a parcel a container in which something is packed for storage or transportation 2003 The Terms of Environment provides a more marketing focussed definition of packaging that packaging is the wrapping material around a consumer item that services to contain identify protect display promotion and other wise make the product marketable and keep it clean EPA It can be seen clearly that packaging is an outer wrapping of products which not only protects the product against damage and prevents it from deterioration but also has a deep impact in the communication and promotion with consumers 22 The categories of packaging According to the Issue Paper 1997 the categories of packaging are divided into three parts a Primary packaging Primary packaging can also be regarded as sales packaging It packages the product as a unit for sale to the consumer b Secondary packaging Secondary packaging is a certain number of sale units which are constituted as a group which helps consumers easily transport the product and allows retailers to display products expediently It can also be called as grouped packaging It does not have any impact on the characteristics of products if the packaging is removed from them c Tertiary packaging Tertiary packaging is designed to transport several sales units together and prevent them from damage in transit So this can also be referred as transport packaging ISSUE PAPER
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