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Introduction Meeting the increasing needs of customers is a continual challenge in todays business environment As companies try to increase their market share by providing more services the methods in which they try to provide them can often undergo significant changes in the organizational structure from adding new departments within the company to acquiring other companies to provide those additional products and services In this assignment well discuss how a simulated merger of two shoe companies Skechers USA Inc and Johnston Murphy Inc integrate their respective human resource polices to accommodate their two separate organizational cultures Well provide a brief history of the two companies along with some supplemental information and make proposals on how to integrate the most vital issues facing the cultural differences of the two organizations such as work schedules mentoring diversity training and incentives For the sake of brevity our policy merger will only include issues that address the diversity-related concerns of this newly-integrated work force Background and History The relatively new company Skechers USA Inc whose product line targets teens and twenty-something adults is known for a progressive younger workforce Johnston Murphy on the other hand has been in existence for more than 100 years and targets a clientele of older-generation men Its workforce is primarily comprised of such consisting largely of conservative males 40 years of age and older Skechers USA Inc proclaims itself as an award-winning global leader in the lifestyle footwear industry Founded in Manhattan Beach CA in 1992 it designs develops and markets lifestyle footwear that it says appeals to trend-savvy men women and children Skechers claims its success stems from its high-quality diversified product line that meets consumers various lifestyle needs and an innovative global marketing strategy driven by cutting-edge print and television advertising Skechers USA Inc 2003 They are publicly traded under the New York Stock Exchange symbol SKX Johnston Murphy on the other hand is a much less trendy
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