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Value The value of any product has a direct relationship to its quality and standards in terms of finish appearance and meeting standards Value is concerned with quality reliability and value for money As a company Dyson is unique and has always set new standards eg vacuum cleaner industry this can be seen with innovations such as the latest washing machine Contrarotator in which Dyson did not want to be influenced by the competition or market trends Dysons products have a record of exceeding customer expectations Dysons washing machines meet customer needs but also introduce new features which exceed customer expectations eg dual drum technology this feature is exclusive to Dyson through patenting and competitors are unable to mimic the technology Contrarotator washing machine alone has over 50 patents Dyson used minimal market research to avoid getting currentpast feedback which would not aid innovation Dysons market research asked people what they would like to see from a washing machine not improvements to existing washing machines This allows new creative ideas from customers and Dyson engineers to be implemented for eg Coin trap and roller jack handle all these new ideas provide customers with peace of mind and ease of use Dysons approach to design when compared to competitors adds value to their products through appearance and exceptional performance Dysons washing machine is the ultimate washing machine with new design features which were not present before The drums in the washing machine are derived from a 000 sports car such proven technologies helps Dyson innovate competitively Research has proven that quality is important however the contribution made by design has a long-term impact One of the most unique factors of Dyson products are that they set there own standard this can be evidenced by their constant innovations and patents These patents have allowed Dyson to gain competitive advantage over their competitors Consumers need for value for money and Dyson has spent the
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