scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,152
1 Executive summary In the European airline industry the low cost carriers have been so profitable that they have been looking to expand Ryanair has become the Europes No1 low fare airline company In this report with the aid of Porters PEST model the group analyse the environment influences on aviation industry As part of political factors of PEST 911 has raised opportunities for Ryanair to expand their market share Then we will attempt to explore how Ryanair keeps their sustainable competitiveness with the DAvenis concepts of hypercompetition We also adopt the value chain analysis to understand how the different activities of the low-cost airlines Ryanair add their value compared with national airlines British Airway and Aer Lingus On the base of the value chain analysis the core competencies are highlighted At last the group will give some recommendations on the improvement of service quality and the enlargement of the target customer groups for Ryanair 2 Introduction Since the terrorist attacks of September 11th 2001 along with economic slowdown the Iraq war and SARS the aviation industry has suffered a deep slump particularly in flag airlines Yet it raises opportunities for the low-fare carrier segment such as Ryanair that is a rising star in the skies of Europe having been performing well post 911 The aim of this report is to analyse the overall performance of Ryanair in the fast-changing environment and then few recommendations will be provided Conclusions will be drawn at the end of this report 3 Description of Ryanair Irish-owned Ryanair founded in 1985 began to introduce a low cost operating model in the early 1990s The company primarily serve short-haul point-to-point routes that target business commuters and leisure travellers by offering low multi-tier fare pricing and sngle-classs air transportation Having overtaken EasyJet Ryanair is now the largest low-cost carrier in Europe In January 2000 The company offer approximately 475 scheduled flights per day serving 84 locations in 14
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA