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Location- Sunshine coast Queensland Australian Mission Statement - Our Floaties are of a high standard quality with a unique self power system and are good value for money We offer a better that average service with a friendly smile and we guarantee your satisfaction Major strategic and financial objectives - We would like to expand into international markets in the long-term future to maximize sale that will be affected by seasonal change We offer a stable price and high quality guaranteed product We take on the Differentiation strategy which allows our firm to be unique and differentiated from our competitors in our industry We feel that this is of value to our customers We would like to have a market share of at least 30 at the end of the second year of operation Discussed in more detail in the following Product Plastex Pty Ltd produces and sells floaties made of specially treated plastic material with innovative self power making system which enable people learning to swim more independently Plastex currently has two unique products available product 1 and product 9679 Product 1 Self power making Armbands These armbands are a unique learn-to-swim system allowing the child to gain confidence in the water at their own pace The exclusive self power making system enables children more safety and progressively provides less buoyancy that enhance their independent feeling Product is packed in a stylish reusable carry case it is great to take on holiday or use at the poolOur cost to manufacture is 3778 per set and they retail for 64 per set four sizes available depend the personal weight Product 1 is most suitable for child age 2-6 yrs 9679Product 2 Self power making Floaties- shark mask waistband and fin set This is an attractive design The waistband is equipped with self-power making device very easy to carry and progressively provides less buoyancy
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