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Abstract ABC Greetings has created a line of scented aromatherapy greeting cards and is prepared to launch the product To provide direction the company has developed a detailed marketing plan to set forth the goals and objectives of the business the plans for capitalization and the details of the product line In addition the company is presenting initial plans for marketing and distribution Market research has been conducted through available competitive resources and demographic information TABLE OF CONTENTS EXECUTIVE SUMMARY MISSION STATEMENT BACKGROUND ON INDUSTRY SWOT ANALYSIS - STRENGTHS WEAKNESSES OPPORTUNITIES THREATS COMPETITIVE ANALYSIS TARGET MARKET MARKETING OBJECTIVES AND STRATEGIES NEW PRODUCT DESCRIPTION PACKAGING AND BRANDING INVENTORY CONTROL DISTRIBUTION BUDGET CONTROL DETAILED ACTION PLAN Executive Summary ABC Greetings The Company will be a Chapel Hill North Carolina based company dedicated to providing quality greeting cards to the public The business is headquartered in Chapel Hill North Carolina This location was selected based on its demographics as well as its access to distribution outlets Chapel Hill is also an excellent location for technology and development which will prove useful for future expansion plans The Company will be formed as a North Carolina s-corporation Skilled labor requirements are very limited due to the nature of this type of business The Company will likely only employ two part time employees during the first year
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