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Joseph P Milazzo Law 6000A Law for Managers October 22 1999 For Randall Harakal I Do existing anti-counterfeiting laws adequately protect the intellectual property of businesses II Yes III There are several laws that protect American business from the unauthorized use of its products services and trademarks One of the most influential laws concerning trademark protection is the Lanham Trademark Act of 1946 Congressman Fritz Lanham of Texas recognized the necessity for the bill and actively persuaded Congress for such a bill to be passed On July 5 1946 the bill was approved by Congress and was made law by Harry S Truman International Trademark Association 1999 The Lanham Act protects intellectual property in the several ways It prohibits any reproduction counterfeit copy or colorable imitation of a registered mark in connection with the sale offering for sale distribution or advertising of any goods or services on or in connection with such use is likely to cause confusion or to cause mistake or to deceive Meincke 1999 The act legally identifies two types of marks that are protected under this act These protected marks are trademarks and service marks Meincke 1999 A trademark distinguishes a manufacturers goods from other similar goods For example Johnson and Johnson Inc has the trademark Band-Aid to market its adhesive bandages No other adhesive bandage manufacturer can use the protected trademark Band-Aid when selling or describing their products Similarly a service mark distinguishes and identifies a companys services Meincke 1999 For example Virgin Atlantic Airlines uses the Virgin service mark to distinguish its services from other airline services The Lanham Act of 1946 protects businesses by preserving the companys logo Logos preservation is vital to the profitability of corporations Company logos give the companys products and services brand awareness Brand awareness is defined as the degree to which consumers are aware of a companys products or services Consumers often look for certain corporate trademarks and associate these
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