scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,427
EXECUTIVE SUMMARY I Mission Statement All-star Brands Corporation is one of the leading manufacturers of packaged goods in the world The Pharmaceutical Division manufactures and markets both ethical and over-the-counter OTC medications to help improve human health The mission of All-star is to provide both the consumer portion of the market with products that help improve human health and also the internal environment of All-star We are striving to produce cutting edge remedies for the common cold and allergy symptoms while maintaining the highest market share with opportunities and beneficial work with a satisfying yield of return II Marketing Objectives The objective of the All-star marketing plan in the upcoming 12 months is to Invest in adding products such as Alright Increase Sales Force from 174 to over 200 Maintain promotional allowance since Brand Awareness is high--increase if necessary depending on retention ratio Consider reformulating product with available ingredients to better suit consumer needs Increase All-Round Brand Awareness from 510 to 70 within the next two years To increase All-Round Brand Awareness back to the top spot To increase Brand Trial for All-Round from 74 to 20 within two years Increase the stock price 2717 to somewhere over fifty in the next two years Increase Utilization from 777 to 87 Increase Gross Margin from 192 to around 250in millions III SWOT ANALYSIS Strengths All-Round is the leading product in the cold and allergy market All-Round has the second highest Brand Awareness high percentage of Brand Trials and a high customer retention ratio All-Round obtained the highest conversion ratio All-Round promotions have allowed the consumers to become familiar with our product enabling us to cut back on our advertising expenses All-Round has one of the highest customer retention ratios Coughing and chest congestion were the two leading symptoms All-Round has an expectorant in it which helps clear up chest congestion which is one of the highest reported symptoms All-Round
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA