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INTRODUCTION DigiFile has been serving the Houston community since 1992 Originally a litigation support company they evolved into a total solution service organization for electronic document management They offer conversion services both at their production facility and on-site as well as open architecture data management solutions While initially servicing the legal industry they have ventured into other markets through associations developed through existing clients Ownership is looking to pursue the development of these markets but is unsure on how to segment such unlimited potential into viable and manageable market segments From initial exploratory research using primarily secondary resources we have developed the following overall market analysis Digital Imaging Conversion Services Much to the dismay of many in the business world the arrival of the paperless office has been slow coming Even though the technology exists to almost eliminate paper documents many businesses have never heard about it This technology is collectively known as Document Imaging Imaging has evolved out of the necessity for businesses to manage the ever-increasing amounts of informationPorter- Roth Associates 1996 The following statistics are evidence of the massive amounts of paper that exist in American business today Over three trillion documents are currently stored in corporate offices in the US alone and 95 percent of those are in paper from One billion pages are generated a day in the United States A typical executive stores the equivalent of five filing cabinets of paper This same executive also spends more than 150 hours a year searching for misplaced documents The average missing file cost 12000 in lost productivity 80 percent of business documents are generated by computers and 60 percent of that is keyed right back into another computer-based system Only seven percent of the most crucial information used to run organizations is stored on-lineSmith 1999 p 74 The research objective of this proposal will focus on determining what markets contain the highest percentage of
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