scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 6,330
MARKETING RESEARCH 11About GSK GlaxoSmithKline GSK is a world leading research-based pharmaceutical company with a powerful combination of skills and resources that provides a platform for delivering strong growth in todays rapidly changing healthcare environment GSKs mission is to improve the quality of human life by enabling people to do more feel better and live longer Headquartered in the UK and with operations based in the US the new company is one of the industry leaders with an estimated 7 of the worlds pharmaceutical markets also has leadership in four major therapeutic areas - anti-infectives central nervous system CNS respiratory and gastro-intestinalmetabolic In addition it is a leader in the important area of vaccines and has a growing portfolio of oncology products The company also has a Consumer Healthcare portfolio comprising over-the-counter OTC medicines oral care products and nutritional healthcare drinks all of which are among the market leaders Based on 2004 Annual Results GSK had sales of 3 billion 372 billion and profit before tax of 1 billion 111 billion Total pharmaceutical turnover was just over billion 31 billion and consumer healthcare turnover was 2 billion 58 billion GSK has over 100000 employees worldwide Of these over 40000 are in sales and marketing the largest sales force in the industry Around 35000 employees work at 82 manufacturing sites in 37 countries and over 15000 are in RDGSK RD is based at 24 sites in 11 countries The company has a leading position in genomicsgenetics and new drug discovery technologies The GSK RD budget is about 8bn5bn GlaxoSmithKlines business goal is to become the indisputable leader in the pharmaceutical and consumer healthcare industry Achieving this goal will require meeting the three key challenges that face both the industry and society as a whole improving productivity in research and development ensuring patients have access to new medicines reaching consumers beyond the traditional healthcare professional GlaxoSmithKline has developed strategies which focus on a
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA