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Word Count: 669
The Internet has changed consumer shopping style however the foundations that cause the common shopping habits have not changed Online and traditional shopping both have to deal with issues that relate to security advertisement and providing a better service through convenience The security issue comes up for both business sites Online people are concerned about revealing their credit card information over the web due to information theft and hacking When it comes to advertisement businesses use the Web and Television so as to reach a large pool of shoppers and target the kind of shoppers they want Besides advertisement convenience has always been an added incentive that makes the shoppers experience pleasant The web offers a greater selection at persons fingertips and no waiting in lines however the stores in the mall offers shoppers a chance to view and try the product Shopping affects consumer choice between competing alternatives that is online and traditional shopping The two mediums of shopping can be compared in terms of shopping experiences dynamic interaction with customers and customer behavior To begin with online consumers are more interested in quicker faster shopping experiences Theyre much more focused on the pure shopping aspect and clearly have an idea of which site they want to go to and what products they want to buy In the traditional world people are more interested in the leisure and experiential side of shopping and the full sensory experience that takes place in a mall environment and at the point of sale Traditional shopping has added more entertainment programming to malls People are coming to the mall looking for much more than just shopping Theyre looking for diversion and the opportunity to be entertained to enjoy themselves as part of a community People are traveling less they want to get out of their homes and the mall is a great location and destination to accommodate consumer needs and interests In addition to shopping experiences there
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