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Nike The Beginnings The Nike Corporation originated from two sources Bill Bowermans quest for lighter more durable racing shoes for his Oregon runners and Phil Knights search for a way to make a living without having to give up his love of athletics Hincker 1 Their ideas and actions within Nike have radically changed the way sports business and popular cultures interact This influence is seen best through the history of Nikes formation in its beginning years The concept that would eventually lead to Nikes existence began on a rather small scale While getting his MBA at Stanford Phil Knight realized the business opportunities within high quality low cost shoes produced in Japan and shipped to the US for distribution During a trip around the world in 1963 Knight traveled to Japan He scheduled an interview with the managers of the Onitsuka Company now Tiger-Asics the producers of running shoes under the name of Tiger Katz 59 Introducing himself as a representative of an American distributor interested in their product Knight told them his interest in selling their Tiger shoes to American runners The Tiger executives liked what they heard and the foundation of Blue Ribbon Sports a name Knight thought up moments after asked who he represented was born Knight began his enterprise by selling Tiger shoes from the truck of his car during track meets He met with Bill Bowerman his former track coach Bowerman seeing Knights venture said to him These shoes arent half bad how bout letting your old coach in on this Katz 61 With that Knight and Bowerman joined forces marking the true beginning of the Nike legacy With Bowermans help in advertising and shoe design Knight sold 8000 worth of Tiger shoes in 1964 They hired Jeff Johnson a runner from California to be the fulltime salesman for their budding company Always seeking ways to improve Tiger designs Bowerman shipped Onitsuka the plans for one of his
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