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Business description and history Write a description to include the origin of the chosen business its primary products and services and a history of its growth and development Southwest Airlines is a major domestic airline that provides primarily short-haul high- frequency point-to-point low-fare service Southwest was incorporated in Texas and commenced Customer Service on 18 Jun 1971 with three Boeing 737 aircraft serving three Texas cities - Dallas Houston and San Antonio Today Southwest operates over 350 Boeing 737 aircraft in 58 cities Southwest has the lowest operating cost structure in the domestic airline industry and consistently offers the lowest and simplest fares Southwest also has one of the best overall Customer Service records LUV is the stock exchange symbol selected to represent the home at Dallas Love Field as well as the theme of the Employee and Customer relationships A most recent event with the company is the opening of more terminals at Chicago OHara airport They currently travel all over the United States with HUBs in Phoenix Baltimore Houston Seattle and anywhere their in between as the company puts it They currently run over 2700 non- stop flights daily While looking at the stock growth of the company it has shown a continual growth since 1997 using the financial information available Since 1977 they have split stocks fourteen times with the most recent occurring in 2001 Another program that is very popular amongst frequent flyers is the Rapid Rewards Program which allows members who earn 100 credits to receive a companion pass which allows one person of the members choice to fly free for one year Southwest Airlines is a growing company and is definitely heading in the right direction Environmental Analysis Explain both internal and external environmental considerations pertinent to the decision making processes of the company Southwestern Airlines has many
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