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Synopsis Vail Resorts Inc is a hotel and resort company that operates some of the best ski resorts in North America They are known for operating first-class premier ski resorts in the country for many years They are classified in the Resort and Casino industry segmented into the ski destination resorts They currently hold six major resorts in the western United States Among them are Vail Beaver Creek Breckenridge and Keystone which are located in the Rocky Mountains of Colorado Heavenly resort is located in Northern California with all five resorts being among the top 20 ski destinations in North America according to Ski Magazine in 2006 Grand Teton Lodge Company is located in Wyoming by Lake Tahoe and provides a summer destination for travelers Their facilities include everything from skiing to lodging shopping to dining and allow the clientele everything they need to have the best vacation possible Vail Resorts has found a way to increase its profits over the past couple of years despite a decline in the ski resort segment Vail Resorts has been using a vertical integration approach to keep their competitive advantage over the competitors With a development company in place Vail resorts opt to find new alternatives to improve their industry and continue to grow in a declining segment of North America Problems 1 The companys revenues are dependent on uncontrollable environmental conditions 2 Almost 70 of revenues are generated during the five-month ski season SWOT Analysis Strengths Geographic Location Four of the six resorts are conveniently located in Colorado two of which are located on the largest mountain in North America Colorado is the premier ski destination in the United States because it has many large mountains and optimal snowfall Each resort is easily accessible from air and ground travel Innovation of Technology Vail is upgrading to state-of-the-art equipment in all of their resorts This gives the customer the assurance that their needs are of most
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