scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 8,478
Importance of Unique Selling Proposition A USP is that distinct and appealing idea that sets you and your business or practice favorably apart from every other generic competitor If you dont honestly believe you can deliver on your USP pick another one to build your business on Just be sure its unique and that you can fulfill it Remember the USP is the nucleus around which you will build your success fame and wealth so you better be able to state it If you cant state it your prospects wont see it Whenever a customers needs the type of product or service you sell your USP should bring your company immediately to mind Clearly conveying the USP through both your marketing and your business performance will make your business great and success inevitable Importance of Personal Selling Personal selling can require a lot of time energy and expense but the payoff can be tremendous Despite all of the new high-tech alternatives an in-person sales presentation is the single most powerful marketing tool in use today National television advertising telemarketing e-mail or print advertising have nowhere near the ability to motivate a particular customer to actually place an order as does face-to-face selling And despite any fancy slide or computer show or other dog-and-pony show you might use your most effective selling tool will be your verbal presentation and interaction with the prospective buyer In almost every case the owner of a small business will be able to make the most effective sales presentation even more so than someone with more extensive sales experience When you are starting out small you are probably going to have to do a lot of selling yourself in order to jump-start your business Your effectiveness as a salesperson will be an absolutely critical factor in the success of your business Later as your business grows and prospers you may be able
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA