scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,978
To Sell in Combo or Not It was hot--hotter than usual for the first week in September and Ed Jefferson was not eager to go out in the heat and sit in his car while the air conditioning cooled it off He put his feet up stared out over the tree tops from his cool office and tried to think of all of the alternatives he had for solving his problem Ed had been general sales manager of KRQZ-FM and KRQO-AM for twelve years and he had never faced a more difficult perplexing decision should he sell the two stations in combo or should he keep the two separate sales staffs structured the way they were now It was budget time and Ed had to make a decision within the next few days so he could finalize next years budget It was his budget as the new general manager Tyler Saunders had told him Ed liked working for Tyler who was an ex-program director and like the freedom and autonomy Tyler had given him for the six months Tyler had been general manager Ed Jefferson picked up the KRQZKRQO Weekly Sales Report Monthly Forecast Report and Miller-Kaplan Report these reports appear after page five at the end of this case He began examining the reports carefully for what seemed to him to be the thirtieth time trying to find the right questions to ask and some hints of what some solutions might be KRQZ-FMs revenue was running five percent ahead of last years and was thirteen percent over budget year-to-date This situation was quite gratifying to everyone including corporate because the station had experienced some ratings declines in the past year For the last seven years KRQZ-FM known by everyone as The Z had featured the same programming--a bright personality-oriented Adult Contemporary AC format with a highly recognizable very funny morning
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA