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Giorgio Armani born July 11th 1934 in Piacenza Italy Starting on the shop floor for La Rincascenta department store he soon became assistant designer for Hitman Nino Cerrutis mens clothing company then went freelance design for various companies In 1975 with Sergio Galeotti he founded Giorgio Armani SpA and he created his own label of mens and womens ready to wear clothing Armani know shows his collection in Milan His designs had an unconventional emphasis on unstructured ease and masculine shapes Armani explains that his way of thinking when designing come from his three golden rules eliminate the superfluous emphasize the comfortable and acknowledge the elegance of the uncomplicated Its a simple way of thinking but this is the reasons his way of styling is different from the rest Giorgio Armanis other labels are called Giorgio Armani Borgonuovo21mens and womens ready to wearGiorgio Armani Le Collezioni mens and womens wear Mani mensNorth America and womens wear Emporio Armani Giorgio Armanis licensing agreements include Armani Jeans Giorgio Armani junior Giorgio Armani underwear Giorgio Armani Swimwear Emporio Armani Swimwear Giorgio Armani Neve skiwear AXArmani Exchange His accessories include Giorgio Armani ties socks glasses scarves shoes bags and small leather goods His fragrances are Giorgio Armani for men and women Gio Acqua Di Gio for men and women His awards include Neiman Marcus Cutty Sark Award GQ Magazine Mens Style Award Ambrogino Doro Leon Doro His current line shows very young urban look His mens wear is very sleek but yet casual
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