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Harry Hoenselaar who invented the spiral slicer later founded The HoneyBaked Ham Co and Cafe in 1957 This is a family-owned and operated business that has been around for three generations The company has grown over the years and now has more than 300 locations in the United States It became incorporated in 1974 The Atlanta-based company has a catalog division corporate sales businesses and a temporary holiday store system Mr Hoenselaar later purchased The Hickory Ham Co and its 40 franchise stores The Honey Baked Ham Company Cafeacute has been a big part of Americas celebration for over 40 years They wanted to build a strong brand name so that they could introduce new ideas in the years to come with loyal customers In addition to its sweetly glazed ham the company offers Honey Baked turkey breast side dishes cheesecake key lime pie and sandwiches Honey Baked Ham offers a corporate gift-giving program employee recognition options and catered meals for holidays and business functions Today when you go into a Honey Baked Ham Cafeacute you still can order a smoked or baked turkey deli sandwiches or any other side to complete your holiday meal They believe that your holiday should be spent around family They want their customers to know and trust that they will do their best in ensuring that they have what they need to make their holiday meal a success I believe they have been successful with their integrated marketing communication also known as IMC for marketing its brands The Honey Baked Ham Company has blossomed into a well known and respected franchise They use integrated marketing communication to deliver and promote products to their customers According to Armstrong Kotler 2005 page 402 Integrated Marketing Communications is a concept under which the company carefully integrates and coordinates its many communication channels to deliver a clear consistent and compelling message about the organization and its products The five
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