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Swen Neumann Introduction to Modern BusinessLThomas and RCawley 151196PENGUIN BOOKS LIMITEDThe aim of this essay is to comment on how over the last six years Penguin Books Limited has grown and managed external and internal changesSixty one years ago Allen Lane the managing director of the Bodley Head a British publishing company revolutionised reading with the introduction of the first ten Penguin paperbacks Today over 600 million paperbacks are sold yearly At a time when there was still little of entertainment paperback books brought reading to the masses Nowadays paperback books bring reading to the worldDuring the last six years 1990-1996 Penguin Books Limited was faced with many environmentalist pressures with a continuous change inside the company and competitors trying to imitate its successful innovations on both sides of the AtlanticThe major achievement in 1990 was the introduction of a new computer system into several parts of the Company The Credit Control department was the first area and Stock Management Invoicing Systems Warehousing Distribution and Sales Services followed Now the whole of the Companys systems are incorporated and networkedDuring this period a new lists including the Twentieth Century Classics Series complementing the Penguin Classics Arkana the New Age list and Fantail the mass-market childrens list were introducedInternal change that took place during that year was the closing down of the Penguin Bookshops that expanded to include 12 shops during the last decade leaving just one the specialist Beatrix Potter House of the Tailer of Gloucester within the Group This change took place due to the fact that the Company was conscious that it had to concentrate on the publishing rather than on the retailThis decision brought a successful completion of a management
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