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Introduction Pronto Plastics Ltd is a low cost produce of plastic moulded kitchenware The company has two product lines which is the Pronto plates and cups and the Glamour containers and bowls Pronto Plastics corporate strategy is that they are serving in a kitchenware plastic product market and their competitive strategy is that they are expanding their business line with a more sophisticated and complex product These strategies are to out-beat their competitors and try to maintain their status as market leader In order to illustrate the position of their two product line a BCG matrix is shown to have a better understanding on where the companys status is in their respective market Stars Cash Cow Dogs Based on the chart above Prontos product range is in between star and cash cow This means that the market still has potential growth and the product is in a dominant position in the market Therefore there is still growth in the Pronto product line Meanwhile the Glamour product line is still new in the market and the product is in its initial stages of growth The product is entering the Star stage of the graph indicates that the product is growing and it may either grow or stay stagnant in the initial stages that may lead to a decline in its growth Report on Pronto Plastic Question 1 What are the problems associated with the product costing system currently used by Pronto Plastics Pronto Plastics PP currently utilizes a plantwide overhead rate based on machine hours for the purpose of allocating overhead cost to its products This cost system is antiquated and can often be inaccurate in assigning
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