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The PerfectBook Machine SWOT Analysis Strengths Strength 1 The first company that plans to globally deploy a low cost for as little as 30000 totally automatic book machine Strength 2 Relatively no competition Strength 3 Years of operating experience in the management of Research and Development Engineering and Manufacturing as well as General Management Strength 4 Excellent track record of hands-on start-up and turn-around support Strength 5 The PerfectBook machine can produce one book in twelve minutes in any language in quantities of one without any human intervention Working from digital file it can print bind and trip a book of any size in a matter of minutes Strength 6 The PerfectBook Machine can be operated by one person and requires no special knowledge to operate - even teenager could run it Strength 7 First print-on-demand book in history Efficient machinery Digital printing of electronic book files Strength 8 The Company was issued three basic concept patents in this field Weaknesses Weakness 1 Cannot supply a vast digital catalogue of titles Weakness 2 Three patents pending Weakness 3 Before 1980 majority of books published were not in digital file format Weakness 4 Company name not recognized No reputation New company to the printing industry Weakness 5 No established cash flow Opportunities Opportunity 1 The only one in the industry with print-on-demand technology Opportunity 2 Planning to move a product into a new market sector Worldwide Opportunity 3 New technology was developed which means re-alignment of the market sector Opportunity 4 In 2000 buyers spent approximately 1 billion in books Opportunity 5 Convenience for customers Customers could order a book on Internet and pick it up within few minutes anywhere and anytime Opportunity 6 Retail outlets and bookstores would no longer have to devote so much of their capital to inventory because of print-on-demand
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