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Marketing Outline ICurrent Situation ACurrent Goals and Objectives 1Improve customer relationships 2Expand products and services 3Expand overseas 4Expand partnerships 5Profitability in every Amazoncom business BCurrent Strategies 1Partnerships 2Media and target advertising 3Affiliate program CCurrent Policies 1Privacy 2Pricing 3Return IISWOT Analysis AStrengths 1Leading online bookseller 2Leading online music retailer 3High profile online partnerships and alliances 4Strong market position in non - media products BWeaknesses 1Buying products online is impersonal 2Waiting for product delivery 3Inability to make a net profit 4Company overgrowth COpportunities 1Large growing market 2Global appeal 3Partnership possibilities DThreats 1Partnerships failing 2Governmental internet regulations IIIAlternatives ADo nothing BFurther expand partnerships CGlobal expansion DDiscourage further growth EEliminate partnerships and return to original focus books FUpgrade merchandise GEstablish physical stores IVRecommendations AFurther expand partnership BUpgrade merchandise CGlobal expansion VImplementations AForm synergistic alliances with Nordstrom and Nike BE - books CExpansion into Japan VIEvaluation and Control ACustomer feedback 1E - mail 2Chat rooms BCompany feedback 1Track sales growth 2Track repeat customers VIIBibliography VIIIAppendix A Americas Growing Market Opportunity Current Situation Amazoncom is an online retailer that has created a business unlike any other It services over 17 million customer accounts in over 150 countries Amazoncom sells many types of items in many different categories books music videos video games toys and DVDs are just a few Many e - commerce companies have established a strategic commercial relationship with Amazon This company has an obviously large marketing opportunity along with a large customer base It is a great brand with a distinguishing reputation However every retailer needs its share of improvement and Amazoncom is certainly no exception Amazoncom Inc Current Goals and Objectives In the year 2000 Amazoncom has five important marketing goals These goals consist of improving customer relationships expansion of products and
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