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Advertising for the Active Women Advertising gives the general public information about new goods and services It hopefully increases overall sales which in turn increase efficiency of the nations economy The goal of advertising is to get the word out about a product and create motivation for people to buy Looking at two deodorant ads one from Seventeen and one from Glamour we can see the two ads advertise the same type of product but they have different manufacturers Deodorant ads sell an image of freedom from odor and sweat Every deodorant ad wants you to buy its product because it will increase your self-esteem and you do not have to worry about bad odors Secrets and Soft Dris deodorant ads target two types of women those who are physically active and those who are socially active The first deodorant ad Soft Dri appeared in the popular magazine Glamour A muscular woman with short black hair is centered in the ad The model is oriental With a serious and focused look on her face she is performing a high kick in kick boxing She is wearing an all black work out outfit except for the blue trim Blue draw strings are around her waist around the base of her boxing gloves and there is a blue sweat band around her left arm The background of the ad is black with a blue stripe going vertically on the right side Above the womans head the following is written SOFT DRI HAS JUST BEEN POWERED UP This is written in bold block letters Powered is written in bigger letters than the rest Up is written in black since it touches the blue stripe and the rest is written in blue since it is on the black side The product is displayed in the bottom right side of the ad Under the product the caption reads Strong Beautiful Just like you The
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