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INTRODUCTION The Japanese have again burst into the technology industry with the introduction of their newest product Aibo the robotic pet dog Aibo is a Japanese word short for companion and it also stands for Artificial Intelligence Robot This creature is able to navigate its environment and respond to changes This highly innovative idea began back in 1994 when Toshi T Doi Sony Corporations lead engineer enlisted an artificial intelligence expert named Masarhiro Fujita to formulate a robot with sophisticated sensors Fujita took just two weeks to develop the first prototype robotic creature that led to this current venture AIBOS TANGIBLE PRODUCT ATTRIBUTES No larger than a Chihuahua and constructed primarily of magnesium alloy Aibo is equipped with infrared sensors and cameras for eyes that allow it to judge distance and avoid walking into objects It also has sensors on its head in its paws and an antenna for a tail Aibo is programmed to enjoy being petted and dislikes being scolded not unlike real dogs It also shows happiness by wagging its tail and illuminating its green eyes Aibo can perform some standard tricks such as sitting and begging and it can even dance and play music As sophisticated as it may be Aibo can not respond to voice commands and it requires a remote control that emits musical tones the robot recognizes as commands AIBOS AUGMENTED AND GENERIC PRODUCT ATTRIBUTES Aibos augmented product attributes revolve around the Sony brand name Sony is a well-established corporation in the electronics industry It is the most recognized brand name in the world evoking a status of quality and dependability Aibo will have a considerable lure on customers keen on cutting-edge gadgets The first of its kind in sophistication and advanced robotics Aibo will carry a significant status for technology buffs and expensive electronic toy collectors who can afford them From a generic product perspective Aibo is already winning over the hearts and minds of
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