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email thelounge98hotmailcomben jerrys marketingBen Jerrys Homemade Inc a Vermont corporation manufacturers and markets Ben Jerrys super premium ice cream low fat and non fat frozen yogurt ice cream novelties and sorbets The Companys products are available in unique and traditional flavors and are marketed in supermarkets grocery stores convenience stores restaurants and other venues The company also franchises Ben Jerrys scoop shops including seven shops in Canada The company is also a joint partner in a production and scoop shop venture in Karelia Russia has a licensing agreement with an ice cream manufacturing and marketing company in Israel and sells its products to customers in the United Kingdom and France Ben Cohen and Jerry Greenfield had the dream of producing super premium quality ice cream while keeping the essence of their own ideas With a 12000 investment they began the realization of their dream in a small converted gas station in Burlington Vermont in 1978 They began this venture with a mission that is the overall objective of their company today The first franchise followed in 1981 and the company went public in 1984 In 1994 with profits falling due to stiff competition Ben Jerrys suffered its first ever loss Cohen stepped down as CEO and Robert Holland became the new CEO and president Hollands stay was rather short however he resigned in 1996 and was replaced by Perry Odak former CEO of Winchester rifle maker US Repeating Arms in early 1997 Mission StatementBen Jerrys is dedicated to the creation demonstration of a new corporate concept of linked prosperity Our mission consists of three interrelated parts Product Economic and Social Product is to make distribute and sell the finest quality all natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products Social is to operate the company in a way that actively recognizes the central role that business plays in
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