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Mediterranean Smart Card Company Growing the Business Looking from the inside of his bedroom window in Zamalek Mr Ismail couldnt keep his mind off work It was 2004 New Years Eve but instead of being out with his family celebrating the new year Mr Ismail Managing Director of MSCC had to stay at home preparing for tomorrows meeting with the board of directors where they will discuss plans for the coming year 2004 The company has just started its operations 4 months ago They were fortunate enough to start out big being backed up by VISA but things arent going out as planned Revenues and sales are not what had been previously forecasted Further there have been rumors that one of the shareholders will leave the company to create a competing company Added to this there have been many complaints from the HR department project managers the operations teams as well as many of the banking customers How can Mr Ismail get the company back on track What should be their strategic plan for the coming year Should they focus on fixing the internals of the company before growth can happen or should they focus on expanding If they choose to expand which markets should they target local or international This case has been developed by Akrum Shawky Amal Abdel Razek Lama Nasser Nancy Nassar and Wael Ibrahim For the MGMT 508 course - with the supervision of Dr Tarek Hatem The Smart Card Industry Worldwide the issuance of Smart Cards has become the new technology Smart cards or chip cards are the latest technology in payment cards making electronic payment faster safer and more flexible Smart cards carry a microchip which has the capacity of storing up to 80 times more information and features than a standard magnetic stripe card
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