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CSR- Colonial Sugar Refining Co Ltd Drivers of globalisation Many factors have contributed to the growth of globalisation Most seek to maximise profits for their shareholders and will therefore seek market opportunities wherever they can be exploited As well as seeking worldwide market opportunities global businesses seek to minimise costs and will therefore investigate production facilities worldwide they seek to beat trade tariffs by establishing subsidiary companies in overseas markets CSR operates in a range of countries andor markets to maximise sales and profit for its shareholders CSR market research identifies growing markets and where the best resources are available helping to gain efficiency and competitiveness CSRs global location facilitates the flow of goods and finances between countries As global markets became more homogeneous it became easier for CSR to produce and supply goods into a variety of countries such as New Zealand and America With advances in technology it has become cheaper and transport and communication is more efficient enabling CSR to manufacture in a variety of locations and transport goods to its widespread market CSR has been encouraged in its global expansion through A reduction in protection such as tariffs Grants for entering new countries and markets Provision of infrastructure such as roads railway and telecommunication Deregulation of the financial market allowing the easy movement of finance to new countries The allowance of foreign banks to operate in Australia making it easier for CSR to access finance Global business strategy CSRs expansion has included Exporting domestic surplus products into global markets this has low financial risk low levels of capital needed a high degree of flexibility and there is government assistance provided Establishing foreign manufacturing plants such as building materials in the USA New Zealand and South East Asia Foreign Direct Investment in purchasing companies like Rinka in the USA Which they later demerged with Bolt-on enterprises such as Aggregate quarries to supply quarries to the concrete plants
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