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Table of Contents 0 Introduction3 Question AConsidering the business and competitive environment up to 1999 evaluate the overall attractiveness of the budget airline sector4 11 Introduction4 12 Industry trend for Airlines up to 19994 13 The competitive Environment in the Airline Industry up to 19995 14 Understanding the overall attractiveness in the Airline Industry7 15 Possible Strategies for Further Success8 Question B Critically upraise the strategies pursued by Stelios Haji-Ioannou over the period of the case and assess to what extent they allow EasyJet to compete successfully in the airline industry 9 21 Introduction 9 22 Understanding the Mission of EasyJet9 23a Where are we now 10 23b Where do we want to be 11 23c How are we going to get there 11 24 Identifying Key Success Factors11 25 Key Success Factors through Modelling Profitability 13 Bibliography 14 Introduction Stelios Haji-Ioannou began operating EasyJet in November 1995 with only 2 airlines Stelios strategy to model EasyJet after Sothwest airlines together with the addition of his own spice to the theory made the perfect combination for EasyJet The webs favorite airline to own andor lease 18 Boeing 737-300s and to fly 27 routes in Europe by 1999 This report aims to fulfil the following objectives 1-Evaluate the overall attractiveness of the budget airline sector 2-Assess the strategies used by Stelios Haji-Ioannou to compete successfully in the airline industry The main findings of this report were generally positive for EasyJet some suggestions were made as future changes in order to ensure long-term profitability and stability of the organisation Slater1990 Question Considering the business and competitive environment up to 1999 evaluate the overall attractiveness of the budget airline sector a 11 Introduction This section will examine the overall attractiveness of the budget airline sector taking into consideration the business and its competitive environment up to the year 1999 EasyJets competitors will be compared in this
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