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1 -- Introduction In these days the world has entered a new generation-digital generation Internet Commerce E-Business has grown so fast and more and more companies have joined Internet commerce for their transaction by the technology and Internet great development E-commerce can be formally defined as Technology-mediated exchanges between parties individuals organizations or both as well as the electronically based intra- or interorganizational activities that facilitate such exchanges R Jeffrey F J Bernard J 2001 11 reasons for popular There are several reasons make Internet commerce becoming popular in business A low entry cost compared to other strategies is obvious advantage for business A web page does not need to cost more than a few hundred dollars per annum Of course the payback period of Internet commerce is also very fast It can continually work 24 hours per day Communications with customers supplies and staff can be greatly facilitated by the use of Web pages e-mail and now even more advanced systems integration replacing traditional electronic data interchange EDI A practical guide 1999 Orders can be placed and accepted electronically and an immediate payment can be made In some businesses the product or service can be delivered over the network More business opportunities will be obtained because of the business can face to global customers and clients through the Internet A lot of companies have added new business type of which is e-commerce so that expand their business opportunities and gain more profits This essay is introducing two UKs pure online companies which are Dial-a-Phone httpwwwdialaphonecouk and Mobileshop httpmobileshopcom respectively They sell mobile phones on their Websites and over the phone Although mobile phone market has a strong competition there are not too many pure online companies which sell mobile phone from their website I believe that they can reflect advantages of e-commerce in new generation 12 -- Business to Customer Models In e-commerce four distinct categories of electronic
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