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10 MALAYSIA CAR INDUSTRY 11 Background Malaysia is one of the smaller Southeast Asian markets for motor vehicle production and sales and ranks behind South Korea the Peoples Republic of China Taiwan Thailand and Indonesia Since 1985 when the first made-in-Malaysia car Proton rolled off the production line it have been spearheading Malaysias ambitious plan to become one of the worlds most advanced industrial societies by the year 2020 To date over one million Protons have been sold in 51 countries throughout the world By contrast Malaysias motor vehicle industry actually remains heavily protected with import duties ranging from 140 to 300 percent on cars and very high local content requirements Malaysia also maintains an import ban on motor vehicles from Israel and South Africa These protectionism clause in large has made Proton to became the number one best selling passenger car in Malaysia It has also maintained a huge market share of over 50 since 1987 from it infancy beginnings in 1985 12 Market Review Year 1998 Position Makes Sales Unit Share 1Proton EON 67595 495 2Kancil 38921 285 3Proton USPD 19894 146 4Honda 4100 30 5Toyota 1930 14 6Nissan 1407 10 7Mercedes Benz 1160 09 8BMW 672 05 9Volvo 422 03
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