scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,840
McDonaldsINTRODUCTIONMcDonalds Corporation is the worlds leading food service organization The corporation started out as a small drive-through in 1948 by two brothers Dick and Mac McDonald Raymond Albert Kroc a salesman saw a great opportunity in this market and advised Dick and Mac to expand their operation and open new restaurants In 1961 Kroc bought out the McDonald brothers By 1967 McDonalds expanded its operations to countries outside the USA This unyielding expansion led the Corporation to open 23000 McDonalds restaurants in 110 countries in 1994 producing 34 bn in annual revenues In addition McDonalds opens a new restaurant every three hours Also McDonalds has twice the market share of its closest US competitor Burger King representing 7 of total US eating-out sales Similarly McDonalds serves about 1 of the worlds population on any given day through its 23000 restaurants internationally Big Mac the worlds most sold hamburger was developed by Jim Delligutti in 1967 to feed construction workers Big Mac is the biggest attraction and backbone of the corporation Moreover McDonalds maintains its competitive advantage by constantly creating new items to add onto its menu This shows us that McDonalds practices an analyzer type of strategy introducing new items and defending its existing ones McDONALDS MISSION AND VISION We serve people with good quality food fast and at low costMcDonalds vision is to dominate the global food-service industry Global dominance means setting the performance standard for customer satisfaction and increases market share and profitability through successfully implementing our convenience value and execution strategiesTHESIS STATEMENTTo have a clear picture of McDonalds corporation we need to look at its Task Environment which includes itsCustomersCompetitorsStrategic AlliesSuppliersRegulatorsWe shall also explore McDonalds Workforce Diversity and its Total Quality ManagementCUSTOMERSCustomers are those who pay money to acquire an organizations goods or servicesFor many years McDonalds mostly targeted the young people however this has changed in this decade McDonalds has turned towards a more general market By doing this McDonalds concentrates
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA