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Word Count: 472
In 1952 the company named after his family which was established by Mario Valentino himself The original developer of this company was started by his father Vincenzo Valentino Who also specialized in the haute couture shoe in 1910 Ever since then the company proved to be very successful with in their home country By the time when Mario Valentino took control of the company they were doing business out side of Italy His most famous work is on display at the Bally Museum of a sandal made of coral By 1956 he had a shoe-manufacturing company in Naples and a large number of shops around the world The collections drawn by Mario Valentino himself were characterized as the modern innovative style that all could love He even brought the attention of a couple socialites like Sophia Loren Ava Gardner and Jacqueline Onassis In the 60s Mario Valentino moved up into a larger scale of production and the addition to the main line Bags were just as big as shoes were this opened a new market for leather piece goods Almost by the 1970s Mario Valentino was so large and such a success the other designers helped contribute to the Mario Valentino name Such as a great group like Giorgio Armani Gianni Versace Karl Lagerfeld and Claude Montana With all their help by the 1980s Mario Valentino as a company reached its greatest growth and the marketing in the east was the greatest Through this time period the company of Mario Valentino was known world wide and into a multi-million dollar company But good times did not lastThe 90s were tough for the great company causing them to renovate itself But still maintaing the high price and high image But like all companies during this time period had to re-organize for the ever-changing world Consumers are doing different things causing all designers to re-organize their business internally and externally Today the company can be found in
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